Whether you’ve just heard about synthetic data at the last conference you attended or are already evaluating how it could help your organization to innovate with your customer data in a privacy-friendly manner, this mini video series will cover everything you need to know about synthetic data:
- What is it? (Pssst, spoiler: a fundamentally new approach to big data anonymization)
- Why is it needed?
- Why classic anonymization fails for big data (and how relying on it puts your organization at risk)
- How synthetic data helps with privacy protection,
- Why it is important that it is AI-generated synthetic data & how to differentiate between different types
- And lastly, synthetic data use cases and insights on how some of the largest brands in the world are already using synthetic data to fuel their digital transformation