85%
Millions
100%
Challenge
In the telecom industry, data is everything. To keep customers happy and onboard, companies need to stay on top of trends and determine the next best actions accurately. Analytics, just like AI, can only be as good as the data that is used for extracting insights. However, typically, as much as 80-85% of customer data is locked away due to lack of customer consent, keeping a large portion of customer behavior in the dark. To complicate matters further, this consent can be withdrawn at any time, and systems need to be able to accommodate such changes. Consequently, analytics projects often fail to even take off for lack of compliance.
Solution
Proof
Thanks to the synthetic copy of the CRM database, Telefónica has been able to increase customer understanding through better analytics. With several million records synthesized, customer behavior can be understood and predicted with unprecedented accuracy, allowing the company to reduce churn and increase customer satisfaction.