We enable organizations to thrive in an ethical, responsible way with smart and safe synthetic data.


We envision all people being empowered by data to build a smarter and fairer future together for the benefit of everyone.


Our values are the principles we believe in and live by. They are the guiding principles that we share, that we strive for, we aspire to. All Ⓜ️ostlies should use them to guide their own behavior, to provide feedback to others, and to make decisions.

Customers at the heart ❤️

  • Remember why we are here - without happy customers, we fail!

  • Don’t ask what is good for us - ask what is good for our customers.

  • 60 seconds to WOW - go the extra mile to delight our customers.

  • Help our customers tap into the full potential of synthetic data - we are the SD experts, they are the experts in experiencing it.

  • Build for the end user - let them shine.

Earn trust through actions 🤝

  • Trust is earned over time but can be destroyed in the blink of an eye.

  • We deliver the industry's most trusted synthetic data.

  • Trust increases speed - a lack of trust slows everything down.

  • Build trust through transparency and performance.

  • We pursue the highest standards in everything we do.

Win as a team 🙌

  • When a team outgrows individual performances and learns team confidence, excellence becomes a reality.

  • Mission-driven - work with passion, together, to achieve our goals.

  • There are many paths to success - leave beaten tracks and egos behind and embrace new perspectives.

  • Get comfortable being uncomfortable - engage in “constructive conflict” to get the best results but also be radically open-minded.

  • Treat others respectfully.

Get shit done 🏁

  • Results matter - no plan survives until you put it into action.

  • Own it - there is no one else to blame.

  • Avoid making excuses, take responsibility, then take action.

  • Whatever the problem is, be part of the solution - never say “That’s not my job”.

  • Prioritize - try, test, learn, and pivot.

  • It’s OK to fail from time to time, as long as you learn from it.

Be fearless 👨‍🚀

  • It is better to aim high and miss than to aim low and hit.

  • Every challenge is a chance to get better -  the harder it is, the more value it holds.

  • We are leaders, not laggards - shape the future of synthetic data.

  • Never mistake activity for achievement - aim always for high performance.

  • Innovation distinguishes between a leader and a follower - choose to be a leader.

  • Be proud - but never satisfied.

  • Be fearless - explore uncharted territory.

Be YOU (blue star)

  • Embrace who you truly are - give yourself the freedom to live authentically.

  • Examine and challenge your beliefs - show sensitivity towards others’ perspectives, views, and concerns.

  • Inspire others - together we can create a world where everyone feels comfortable being exactly who they are.

  • Be you - there's no one else in the world like you, and that's something to celebrate.