One of our clients wanted to create a new mobile banking app. The product team – cut off from core production – had to use dummy data, which was nowhere near the level of complexity and volume needed. Fresh, large batches of synthetic transaction data made their product come alive.
The product team identified and fixed a myriad of different issues on time and could demo the app to stakeholders, gaining valuable support throughout the organization.
The realistic data also helped them deliver new data-driven product features, speed up UX design decisions, made development more efficient, and ultimately resulted in a more user-friendly and robust product.