Data-driven product development with smart test data
Put life into your products, shorten development cycles, and save costs on data provisioning with realistic and privacy-compliant synthetic data.
Proof
One of our clients wanted to create a new mobile banking app. The product team – cut off from core production – had to use dummy data, which was nowhere near the level of complexity and volume needed. Fresh, large batches of synthetic transaction data made their product come alive.
The product team identified and fixed a myriad of different issues on time and could demo the app to stakeholders, gaining valuable support throughout the organization.
The realistic data also helped them deliver new data-driven product features, speed up UX design decisions, made development more efficient, and ultimately resulted in a more user-friendly and robust product.
Challenges
- Product development is increasingly data-intensive, while data access for product development is more and more restricted.
- Large volume, quality production data is locked away due to privacy policies and limiting legacy systems.
- Product innovation often happens outside the walls of large institutions as third-party vendors become a vital part of the development process, further complicating access issues.
- As a result, data provisioning can take weeks to months, requiring the involvement of specialists and different departments.
- Developers often end up manually populating environments that fail to provide the scale and complexity necessary for developing robust, customer-centric products.
Solution
MOSTLY AI’s easy to use synthetic data platform empowers you to create a realistic production environment with synthetic copies of your behavioral data, matching the look and feel, the size and shape of the original data environment. The resulting synthetic data is exempt from privacy regulations and can be readily shared outside of the walls of heavily protected institutions, like banks and health insurance providers. Product development sprints get shorter, cheaper, and – most importantly – your product comes to life well before its launch.
Why MOSTLY AI?
- MOSTLY AI guarantees unparalleled accuracy, even for complex behavioral data assets. Our platform empowers product teams to develop customer-centric products and to offer truly personalized experiences.
- Synthetic copies generated with MOSTLY GENERATE no longer classify as personal data, opening up air-gapped data environments in a safe and agile way.
- Using MOSTLY AI’s synthetic data shortens your development cycle by several days every sprint, saving development costs and making a world of difference to your product and ultimately, to your customers.
- MOSTLY AI’s synthetic data platform is an easy-to-use, flexible, enterprise-ready and privacy-compliant solution that has been assessed by several external auditors.
- Create realistic copies of various raw data input types, including behavioral and transactional tables.
- Automated QA reports enable you to assess the privacy and accuracy of the data quickly and easily.
Success story: Top European bank developed #1 banking app using MOSTLY GENERATE
