MOSTLY AI's powerful AI algorithm learns the valuable statistical patterns of the original data. After training, the algorithm recreates these patterns using a population of fictional characters. The resulting synthetic copy of the original data is privacy compliant, and retains the utility of the original dataset.
Businesses are currently being challenged by citizens and governments to obtain consent for data collection from people, and to keep this data private and secure once they have it. Laws like GDPR and CCPA have been introduced that will levy harsh fines if businesses fail to comply with these demands. These demands severely limit their ability to learn about their customers and serve their needs and preferences. Synthetic data is the privacy compliant solution ready to unlock data value across organizations and beyond.