- First, naturally a central team will have limited resources. As requests for work from the business often exceed the team's capacity this results in a bottleneck and delays.
- Second, the central data teams often times lack the detailed domain knowledge and context to perform their work in the best way possible. Further delays and backs and forths until the desired outcomes are achieved are the consequence.
Enter self service analytics.The idea is simple: to empower the business units themselves - virtually anyone - to get to data driven answers for their questions. This has been a desired concept for many years. However, it largely remained theory. And there are two reasons for this:
- Lack in data literacy: Many individuals in organizations are not used to working with data. And by that we don't mean training sophisticated machine learning models. No, even descriptive analytics in Excel is just not something everyone knows how to do. This is of course a natural barrier to the self-service idea.
- Concerns around data privacy: Even if the data literacy is there, the other big challenge is data governance. For good reason not everyone in an organization gets access to every dataset. The more individuals have access to sensitive data, to higher the risk of a breach or incident happening. But of course - without access to data, self-service analytics remains a theoretical concept.
With the introduction of privacy preserving synthetic data and powerful Large Language Models this theory now becomes reality.